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At present the proliferation of online stores popping up and more people are crazy to shopping online. There are selling through BBM, facebook and forums. But there is also via the web.

Not all who sell through the web is having a fantastic sale, most would just go out of business because it is not serious or do not understand how to maximize the online store.

Here are 10 elements that should available to increase your online store productivity:

1. Show all your products in front page

The first time someone opens your domain, then this would be the front page. Show all your products in your front page, and make it interesting with a nice photo. Humans are visual creatures, so presenting your product photos as attractive as possible, and preferably more than one photo to a single product is best.

It will also provide visitors with a great selection of products that fit their needs and wants.

It is better if you make your entire product catalog in PDF format (ebook), so that prospective customers can download and read while offline.

2. Product search field

Sometimes people do not get what they are looking at the front page. But they will try to look again at your web. This is the function of the search field. Even better if the search field is more specific based on price, product category, etc.

3. Describe prices and product specifications clearly

Some online stores that I have seen, they are shy to shows the list prices and complete product details.

Clarity prices and product specifications is critical so the prospective customers do not have to wonder anymore. This course will also ease your work.

4. Order button (Add to Cart) and how to order

Prospective customers are interested in your product, but they are confused to find the button to order. So make your order button clearly visible, in contrast, large and contain a "call to action".

Also make a one-page "how to order". Explain the process of orders one by one so that prospective customers can easily follow.

5. Embed satisfaction guarantee

To erode the potential customer doubts, give clear warranty statement. For example, 30 days warranty or money back guarantee if the goods are not in accordance with the order.

6. Reviews and testimonials

We are social creatures who need the opinion of others. That's important to have the reviews and testimonials. Good review course will further enhance the prospective customer desire. Being testimony will further increase your confidence in the online store.

7. Related products

Your chance to win more sales by providing related products selected by prospective customers. For example, complementary products (cross selling) and a better product than the product they are choosing (up selling).

8. Promotion

Each of us would have been happy with the discount. For products in which you possessed much stock or match certain moments (like Eid, Christmas, Chinese New Year, Valentine), you could give a special discount.

You can also offer "free shipping" with a certain minimum order.

9. Mobile Number

Do not assume everyone is the same. There are some people that clueless, or maybe their first time buying at online stores, they will confuse on how to order. This is important to put your mobile number on the web so that they can contact you. Simplify the order also via sms.

10. Payment Method

Facilitate payments by providing alternatives, such as through banks, western union, escrow and Paypal.

For payments by bank, use the banks which already has a trusted name.

11. Live Chat

LiveChat is very important. There are many prospective customers that they had bought after ascertain what was on their minds. They need to wonder first. This is the live chat function. Make it easier for them to wonder to you by: Gtalk, Yahoo Messenger, Blackberry Messenger, or another instant messenger.

12. Superior products and best-selling

Show what are the flagship products of your online shop. It will direct potential customers to buy it immediately.

13. Order status

If you sell goods in physical form, it is better if displaying the order status. On the order status you can display: the name of the customer, address, delivery receipt number.

Customers can check on the web courier delivery receipts would be much better.

14. Social network

You should also have fanspage on facebook and twitter, because this is the popular social media. This will encompass those who are accustomed to hangout in both social media.

Moreover, it turns fan page and twitter easily indexed by google. So this will also be your chance to find traffic.

You can update the promo, or just say hello to your fans. This will increase the interaction with them.

15. Autoresponder

Not all visitors online store directly interested in the products that you offer. For that, immediately get them with autoresponder option. You simply offer bonuses in an ebook form or troubleshooting tips via email.

16. View your page

View the profile of your online store so that they can become closer. If you are a professional, such as lawyers, doctors and others, show your degree. It will increase visitor confidence. In this page also show the full address of your business and its legal name (entity) if any.