Jugglingart.Org

Calculating the cost for getting customers is important, because we can measure the effectiveness of marketing that has been executed.

Even among major Internet companies such as Google or Amazon, commonly known term Traffic Acquisition Costs (TAC). That is the cost incurred to generate traffic.

Yes, as we know, the internet business, traffic is the blood that determines the sustainability of internet business. No traffic, no money!

By knowing the cost to to get a customer, then you will also have a cost benchmark that you need if you want to increase the number of customers.

There are several ways to calculate the cost of getting the customers. The easiest way is to divide the money you spend to get consumers (eg through advertising, seo, and so on) with the number of your customers in a given period (eg one month).

Example, suppose your internet business each month is able to produce 100 consumers, and the money you spend on advertising and so for is $ 1,000. Then cost to get customers is $ 1,000: 100 = $ 10..

Knowing the cost to get customers is that you can have an idea, if you want to increase the number of customers to 200 customers per month, then you need to add customer acquisition costs. Of course even better if the cost to acquire customers from time to time is getting lower. That is, you can press the acquisition costs,