They Rich Because They Have Brand
Fashion and retail industry become the second business sectors most widely instituted the richest people in the world. According to Forbes, this industry is capable of producing 123 world billionaires, such as the owner of Zara, Charles and Keith, to Hermes.
Capitalize of today style trends and not least the brand strength, the fashion industry can make billions of dollars for their owners. Fashion industry, just one level below the industry engaged in the investment sector, as the world's most widely produced billionaire, recorded in 2012 reached 143 people.
For example, the Spanish billionaire, Amancio Ortega to be the most successful person for the highest increase in wealth in the past year. Ortega became the world's third richest man with a fortune of U.S. $ 57 billion as of March 2013. Ortega wealth per March 2013, in the last year increase U.S. $ 19.5 billion. Amancio is the brand owner of Zara. Ortega also has a clothing brand Massimo Dutti, Bershka, and Pull and Bear through its parent company Inditex. Sales of all this brands are up 50%.
Moreover, the richest man in France who also the owner of the famous luxury brand Louis Vuitton Moët Hennessy (LVMH) is Bernard Arnault. He is number 10 richest men in the world according to Forbes with a fortune of U.S. $ 29 billion. Through LVMH, Bernard released a wide range of expensive products ranging from wines & spirits, fashion, perfumes, cosmetics, watches and jewelry. One of the most famous lines of his business is Louis Vuitton. Besides the two men, Hermes owner, Nicolas Puech has a fortune of U.S. $ 2.1 billion.
They became rich because they smart in introducing brands to the public. I'm sure at first, brand that they have not as good as now. But the persistence, consistency, and marketing knowledge are applied in the process of years, their brand rise into a global brand that everyone is so proud to have it. What we can learn from their success? Clearly, if we are entrepreneurs who have brand, the fighting spirit and our business knowledge will determine the life of brands that we have.
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