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Before you decide to expand your business using e-commerce, you should understand the characteristics of e-commerce, so you can determine the right strategy to follow up the development of e-commerce for your business.

Here are some of the characteristics of E-Commerce:

a. Beyond Border Transaction

Before the Internet era, the geographic boundaries is often a barrier for a business to go international, so that only big companies can market their products abroad. Today, with the internet, small and medium business can market their products internationally, and of course the customers from all over the world can access the site and perform transaction on line.

b. Anonymous transactions

The seller and the customers in the transaction over the Internet do not have to meet face to face each other. Sellers do not need the name of the customers as long as the payment has been authorized by the payment service provider is determined, generally with a credit card, and even transactions can now be done virtually through Paypal or some kind like it.

c. Digital and Non Digital products

Digital products such as computer software, music and other products that is digital can be marketed via internet by means of electronic download. Object in its development offered through the internet also include other necessary items.

d. Intangible products

Many companies engaged in e-commerce offering intangible products such as data, software and ideas that are sold over the internet.

Implementation of the e-commerce more and more widely not only provide convenience in business, but also change the atmosphere of competition which is becoming increasingly dynamic and global. Developments in technology not only supports the smoothness and continuity of a business activity, but also created a new industry in the communications business.

The application of e-commerce, has created a separate community called Electronic Business Community. This community uses cyberspace as a place to meet, communicate and coordinate every day. Just as in traditional societies, meetings between various parties with varied interests naturally have formed a separate market demand and supply. With the development of e-commerce technology, the earlier transactions can be easily done, even if both parties are in different geographical side.