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A manager is required to have the ability to communicate his ideas in the organization and how to deliver its products or services to customers. There are 6 obstacles which may arise when managers communicate, namely:

a. Poor communication structure

Communication structures are essential factors, which determine the merits of business communication. Not important whether audience only one person or thousands of people and even in the middle of the noise environment, the message must be heard and understood.

b. Weak submission

Not be a problem, if the message is important or impressive. However, if delivered without "a strong touch", the result will not be able to convince others as expected. In addition, although it has been done "touch" that is right it is often still take a while to get a response. Thus, a strong message, do not be like the jokes are not funny. The message should be 'touched' by a strong and crushing, not just stroking or remind.

c. Wrong media usage

Need to consider who, from among which social status and or other unique characteristics of the targets we're after, so we can choose the right media. If the message delivered is very complex, give the space so audience can digest the message more freely, according to their speed.

d. Mixed messages

Mixed messages, will only lead to confusion or even ridicule from the audience. Such, the prohibition to give gifts to clients, but at the same time provide an exception for new clients or potential customers of the VIP on the company's business. Meanwhile, the criterion of potential clients or customers VIP is not clearly defined.

e. Wrong audience

The topic chosen should be relevant and appropriate to the audience expectations. For example, events such as the meeting between representatives of the Government and Employers, however, in a presentation on the situation analysis of politics and government, while the businessman, actually expecting an explanation of how the actions or concrete steps taken by the government to create a conducive business climate.

f. Interfered Environment

Interfered environment may ruins communication, so that the message cannot be received / heard optimally. Sounds like a render that is not quite audible to the audience, loud noise from outside the room, (like the wail of an ambulance siren or the sound of heavy traffic), sound of cell phone, interrupt, talk sessions were tense, and so on. Therefore, the right place selection and the effort to focus the audience with the message need to be done.

Business communication constraints may vary, however, with prudence and diligence, the majority will be able to overcome these constraints. Presentation delivered would be more meaningful with a minimized constraint, so that the message can provide the expected effect.

Along with the development of technology and information systems, communication evolved into a separate business. Development of information systems and technology accelerates the process of globalization, so the communication process occurs at any time without stopping and going at the same time in all parts of the world. Information easily and rapidly spread, almost without any hindrance.

Rapid technological development may cause people to communicate through a variety of media. Challenges ahead, managers need to know how to convey the message that the product or service being offered provides benefits to people of diverse cultures, backgrounds, and so on. The process of delivering a message or information can be done in one way, such as through electronic media or print media, or can also be made two-way (interactive) through the Internet.