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Innovation is the mother of marketing. It makes no difference what industry you activate in. As long as you come up with something unique, there is a big chance to boost your sales. When it comes to hotels, the situation is a lot harder than it seems at a first glance. Unfortunately, this market is quite saturated and new hotels show up every year. Therefore, it is essential to stay updated to the latest trends, adapt to your customers' needs and bring in innovative ideas. Hospitality marketing is an ongoing process. It is not a onetime procedure that boosts your sales overnight. Instead, it asks for time and dedication.

Theming up your hotel

When was the last time you hosted a theme night? It might seem inappropriate for a hotel and more accessible to a club or a pub. However, the truth is that people are open to such new ideas. As long as you end up with a good idea, there is no way to fail. Practically, your hotel is supposed to represent a small holiday in a long vacation. In order to draw some attention, you must give your customers some new and enticing activities. A theme night will most likely grab some attention. Although you cannot satisfy everyone, a big percentage will definitely think about giving you a shot.

For instance, if there is a carnival or a festival in the area, customize your hotel around this theme. People often travel to participate to such events and an appropriate theme will give them the possibility to maintain the spirit for as long as possible. It makes no difference if this is a party festival or a different industry conference. Make sure you include entertainment as well, not to mention about a lot of vendors.

On the other hand, if your hotel is not located in a touristy area, but a large business center, you must focus on a different category of people. When your market is mostly urban, come up with a young professional discount given on Fridays only.

Practically, hospitality & marketing implies concentrating on your customers' demands. For example, you may just as well host a girlfriend night, where guests can come up with large discounts for significant packages. They may gain access to a spa or a beauty center inside the hotel, but only if they book on Sundays. Things like these can draw a lot of attention, especially if your themes are properly advertised for. A little dedication will easily ensure a continuous flow of customers.