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Look at Steve jobs, Akio Morita, Steve Zuckerberg, Thomas Edison, and others. They are entrepreneurs who are always having innovative and creative thinking. With their ideas, the products and the company they built dominate and influence of human activity in the world.

Maybe we do not need as good minded as those people are, but if we can understand and observe the sense of creative and innovative ideas and the objectives, then our business will be growing at least at the local level.

According to Coleman and Hamman, creative thinking is the thinking that generates new methods, new concepts, new plans, and new art. Creative people are people who rapidly capture opportunities arising from the condition of the surrounding environment. Creative people will see things that by many people considered useless to be very useful and have selling value.

Creativity can be identified into 3 types:

1. Creating, the process of making something that does not exist. For example, the Wright Brothers created the airplane, or Mike Zuckerberg created Facebook, which is now the most popular social media in the world.

2. Modification, copying something but really distinct. For example, modification of computer Operating System for use on mobile phones. This creative modification came Android, Windows Phone, iPhone, and Blackberry.

3. Combining, this means combines two previously unrelated things. A brilliant example of creative combinations is the European Champions League, which is a combination of sport activities with marketing strategies. The combination of these two activities generate new business format in sports.

Innovation is a process of converting opportunities into the idea or ideas that can be sold, sometimes innovation comes from the trivial. Example of a successful innovation can be seen in the Sony's Walkman case.

To be a successful entrepreneur, then an entrepreneur must have the ability to develop creative ideas and innovative. The development of this idea may not be in a fast time, but perseverance and conviction would result in something unexpected.

Businessman typically focused creative and innovative ideas to:

1. Manufacture of products or services that consumers demand.

2. Making the product or service that can win the market competition.

3. Preparation and utilization of production resources.

4. Prevent boredom in the purchase and use of consumer products.