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Each company held a marketing communications to help and direct the exchange to be more satisfying in a way to realize all the parties involved in marketing communications to do better. According to Kotler, marketing communications mix (also called the promotion mix) consists of five main ways of communication are:

Advertising: All forms of impersonal presentation and promotion of ideas, goods or services paid by a particular sponsor.

Sales promotion: A variety of short-term incentives to encourage the desire to try or buy a product or service.

Public relations and publicity: Various programs designed to promote and / or protect the image of the company or individual product.

Personally Sales: Direct interaction between one or more prospective buyers to make presentations, answer questions, and receive orders.

Direct marketing: The use of letters, telephone and other impersonal interface to communicate with or get direct responses from customers and prospective customers.