Jugglingart.Org

Mattin Brooklyn, a young man for fun, posting a revolutionary video about shaving helmet, a helmet that could shave your hair. In the helmets, which has four razor blades in it, you can cut your hair no more than 1 minute. As an experiment, on that film he uses his friend to put his head in the helmet. Evidently, in a few seconds his hair was bald! This revolutionary discovery attracted the attention of many people. Video on YouTube was watched by more than 1.2 million people. To the extent that CNN would want to cover it.

However, Mattin finally open secret that the video is just a camera trick. The man who was haired and then bald was twins. When the helmet mounted, the man who has hair was highlighted, when the helmet is removed, the person who bald is highlighted. Consumers ultimately can only laugh. Even though many people are deceived, the government should not interfere. This is only a mere fad and will not cause financial harm to anyone.

Because hoax works so effective, a marketer often tempted to use hoax marketing strategy . Hoax can be used to discredit a particular brand, but also can be used as a brand communication strategy. This method is been done by the Sony PlayStation that want to promote their new game by making a fake website of an archaeologist.

Menswear, a fashion brand has also been running a hoax marketing by uploading a video of a woman who wants to find a man who left his jacket when she met him at the café. The woman, for forgetting to ask for the address and contact number of the men finally announce it on YouTube and hope the owner of the jacket look. The video attracted 60.000 audience, especially men who want to be a man in the jacket. It was just a jacket promotional video and the woman is just a model.

You can create unlimited in making hoax. However, the ethics of the hoax is still a matter of debate. Consumers can be entertained, but can also get annoyed. Indeed, the fad to lie in the matter of hoax was finally thin difference.