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Business promotion is something that businesses just have to do. It does not matter if you are a major corporation or a mom and pop boutique, promotion is what tells potential customers who you are and what you have to offer. Promotional efforts can become pricey, however, so it is important to know about the methods that are affordable and effective in getting your name out there.

Banners and Signs

A banner or sign with large format printing can catch the eyes of those passing your business. The right font and message can bring people in. Many businesses choose to use these types of things when they are promoting a sale or a special offer. While this is effective when used in this manner, you can use signs every day to tell customers exactly what you can offer to help them. These can be placed right onto your place of business, or you can arrange advertising space elsewhere and promote your business this way. This is relatively inexpensive too, which makes it an even better choice.

Social Media

So far, all of the popular social media sites are free and this means that you can advertise without spending a penny. The key is to use these properly. You want to create pages for your business on these sites and you want to remain active. At least two times per week, post about your business, such as sales and specials, and anything new happening with your business.

Free Marketing Materials

For a relatively low price you can have business cards and small brochures printed up. These should provide important things like your business name, contact information and a few key points about your business. Then, go around to local businesses and commercial places and ask if you can leave a few pieces of literature there. This will allow patrons of other businesses to see your literature and get to know your business. A really good idea would be to put this stuff in places with waiting rooms, such as auto repair shops and doctor's offices. People are waiting and get bored, so give them something to read. This is a rather easy way to promote your business.