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Many people who do business, start a business, and win the competition, but many more are without a clear business concept. I am actually not too questioned about a business concept when you're beginning to learn the business, I would emphasize ACTION!;, But when it comes to doing business a long time and do not develop, then something was wrong right? You were definitely tired and might be bored for long. Well, at times like this you need to evaluate the business. One of the things that needs to be evaluated is the concept of your business.

Regarding the business concept is actually just as well if it is done at the beginning of time a person wants to start a business, but it's OK if once you find the rhythm of business you do, you start designing more detail as to what your business.

What should be included in the concept of your business?

1. Customers. Yes, however, the consumer is the first thing that a business will continuity profitable. So the question is, what kind of customers to target your business? And if their number is large enough? And how will you execute marketing to attract them?

Need to set a more specific target market. As I discussed in the article marketing that successful marketing is a focus on the intended target. Customer specification is also intended so that you can provide appropriate services they need.

Indeed, sometimes, people who buy your product is not the real target market you want to go. But certainly there were not as many as your target consumer.

2. Products. Products like what you offer to consumers? Of course the product must be the solution to your target market. Most people might think that the products are 100% brand new is always more salable compared with existing products. By adding several new advantages to existing products, it can strengthen your product offerings.

3. Cost. How much does it cost to run your business concept is it? Yes, in business, the cost must be calculated. Because from there, you can count your business more accurately. You can calculate what you need to improve your business.

4. Competitors. What about your competitors? In the business concept is important to differentiate yourself with your competitors, so you will always be in the forefront. No need to fear too about competitors. For it is they they will always be your ACTION, will always try to give the best service, always improve, and will always innovate.

5. Development. Think about how to develop your business. And develop your business is always based on the needs of consumers, not for your ego alone.

About the business concept is actually not in rush. It could be if you are on a business trip then you changed the business that you have created, as long as the reason is clear. Suppose it turns out the market conditions require different things. So obviously, you have to adapt to these conditions. Last thing to remember is that you must be brave if you want to succeed.