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Barack Obama is re-elected as President of the United States for the second time, even though Obama's winning percentage against the challenger, Republican Mitt Romney, is very thin. Based on the analysis of researchers and experts election, Obama won because of many factors, both in terms of policy and other matters, namely charisma.

One of Obama's victory is that he makes himself as a charismatic leader and has a high awareness of the people. For example, when Sandy storm hit some U.S. states, Obama deftly directly monitor the area and canceled his campaign schedule. I do not understand if this visit is also an opportunity to campaign for voters or not. But certainly, when a person or a society having some unfortunate, the presence of a leader can greatly help and soothing.

Similarly, in business. The presence of a leader in corporate events will help the confidence and raising employees motivation. For example, a store clerk meeting/gathering, the presence of the CEO and company owner can greatly enhance the employee working spirit. With the presence of top-level management, the employees feel they are cared for. This is very important and should be a major concern. When employees have felt cared, then the company can gain some very important benefits:

1. Employees will candidly reveal her laments about his personal life. From the results of this heart outpouring then the company can define policies concerning welfare.

2. The Company will obtain information about the operational constraints in an honest and transparent. From this information, the company will be able to make the new operational steps or improve the operational systems were deemed impaired.

3. Companies can obtain information on markets and consumer desires. From this information, the marketing strategy can be made not only by statistical figures and data from the reports of the mid-level manager, but directly based on information from the front line. I believe that the accuracy of the information from front-line employees will be better, because they reveal what they are ridden without any interest.