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Often times when a businessman wants to make the process of marketing a product or service as part of its marketing strategy, imagined there are usually two things imagined. First, they always say that they do not have enough budget or promotional funds available are limited. And second, how to do promotion can be quite striking despite the limited funds available.

Both of these things are not wrong. But there are important steps in the process of marketing to keep in mind and be done. The move is part of the very basic beginning when a businessman about to make the process of marketing.

1) Determine the target market

The first thing that needs to be done to market is defining the target market. Who is the target product or service. Find out what are the needs and wants of your target market.

It's okay to say you drive on some of the target market. But remember, any successful marketing should focus on the intended target. Focus on choosing a target market at any one time.

From the group of the target market, find also people who have more passion in your product. Because in you they can sell more frequently and more.

2) Give offers

The second step in the marketing process is the supply. On the target market is, tell your bid. Not just ordinary deals, but offer attractive. And keep in mind also that you are selling is actually worth the benefits.

Suppose you sell your watches. BIG mistaken when you say you are selling watches. For the people not buying watches. People buy punctuality, comfort when worn, cool, trendy and fashionable.

You know?

In order to offer you always succeed, an offer that can not be denied. Play the most of your marketing language. Aim at your target market. That is why identifying your target market properly is very important.

3) Media used

The third step in the marketing process is the media attention that will be used to convey your message. Most people who do not understand marketing will usually immediately "jump" to the third. What are the consequences?

As a result of marketing they do become less effective because it does not know who is being targeted and how great offers. Therefore do first two terms in the marketing process before.

So what media should be used? Find the most effective media to reach them. If your target market is the people around your home that may still rarely use the internet, of course, the media is more effective is by face to face or with a flyer.

But if your target market is, more broadly, you can choose other media, can be print, radio, television, or the internet. Bottom line, look for the easiest medium to reach out to them so that the message you want to convey an acceptable target market.