Personal Branding -A Lady Gaga Case
In 2011, Lady Gaga does not shine like the previous year at the American Music Award (AMA). There are Taylor Swift a country singer and Adele who become a star by winning three awards each.
However, in November 2011, Gaga had improved outcomes prides herself compared with the AMA. A month after he announced that the followers of his Twitter reaching 15 million, it has now grown to more than 16 million. That means, the Gaga follower grows 1 million people within one month. @ladygaga maintaining its position as an account by the highest number of followers in the world, far left Justin Bieber, which has 14 million followers. You just imagine, how difficult to reach 1000 new follower of your Twitter account, while Gaga won more than 1 million in fast time.
Gaga in 2008 is nothing, but in three years she has become the biggest celebrity on the planet. His hobby is collecting followers on Twitter is not without reason. Gaga became big because of the power of social networking Twitter, much like Justin Bieber is big with YouTube.
Since her first album was released in 2008, Gaga is utilizing social media as well as possible. He always wrote a tweet from his hands as well as full control of his Twitter account. He also had a team working specifically on social media such as preparing a variety of message content to the video. Gaga also arrange a special interview with the influential music bloggers. Beyond that, Gaga himself intervened to greet her fans on Twitter. Compare that with some of the celebrity who gave his cell phone to the manager or their promotion team to update the status. With Lady Gaga, just like there is always original bonding rather than other musicians.
Lady Gaga is also considered anti-boring. He always appeared with a new style that is sometimes controversial. The most prominent are the clothes and hair styles are always unique. In this way he always created a conversation between the "Little Monster", the name for his fans.
Follower soon or later will become your customers. They are your future profits. So Lady Gaga was trying to keep the loyalty of his followers. For Gaga, held every follower will have the opportunity to be converted into sales in the future. With 16 million followers, Gaga already have a potential captive market for the album, video, and merchandise that will issued.
Lady Gaga is an example of how brands are built and maintained its profitability in the long run. Lady Gaga cases even become one of the many cases raised in the marketing classes at Harvard Business School. Gaga also an example of how the brand should be kept alive in the midst of its customers. That is why, even though he did not shine at the American Music Awards, Gaga is happier because winning the customers hearts .
9 comments:
Great post.It is so unique
Nice info. Lady gaga's personal branding
Brand is an investment. Maintain this brand so,money will come easy
A unique and smart article
Lady Gaga is a celebrity who knows about business. Great
Nice and interesting article. I like this post...
wow ... ini kalau dalam ranah politik hampir sama dengan obama yang menjadi amat besar lantaran media sosial. ternyata lady gaga jauh lebih progresif.
ya betul sekali pak, spertinya semua public figure bisa memanfaatkan hal ini untuk personal branding-nya
Hey guys
Me and my team have done a research on Lady Gaga personal Branding.Its just less than 5 years & she is the most iconic pop star. How did she achieve success in a short time? We all have so much to learn from her when it comes to Personal Branding. You can read the case study here: http://bit.ly/V5BNFW
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