16.1.12

Changing Threats Become Business Opportunities

What bothering your business? For example, what happens when fuel prices go up so that transportation costs rose, and the cost of goods also rose, including the items you sell? What should you do? Reduce purchases, or buy more in order to remain cost efficient, which means adding your inventory? So, you should know roughly what to expect and how the consequences. Observe the key aspects of environmental analysis so that you know the threat.

For example, if there is a new competitor comes in around you, what should you do? Are you ready? If you rely on a distribution company as a major supplier, and at one point she moved to another retailer, what can you do? What about your employees who have many years work with you, suddenly decided to quit because a competitor offered a job with more interesting compensation?

Always make a plan because it related to a specific scenario. Even if you eventually fail on a plan, then the backup plan ready to run. A tough businessman is a businessman who can change the various threats into opportunities.

Identifying Opportunities

To seize an opportunity, in general we do not get out of a risk. People say "No Pain, No Gain". The higher gains on certain opportunities, the higher the risk. Therefore, before acting to take a chance, then you must be good at measuring and weighing the risks to be faced.

Below are some opportunities that can generally be used by the retailer:

  1. Working closely with suppliers of goods, the owner of the mall, or banking services in purchasing and promotions.
  2. Selecting a location in the second class where the price is cheaper.
  3. Buying used equipment but still good quality.
  4. Running a joint venture with a supplier of goods

There are still many opportunities that exist, but everything should be adjusted with the results of your analysis of the external environment and internal conditions of your own shop. You need to be creative and innovative to achieve a variety of opportunities for your business.

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