Jugglingart.Org

Every time I often ask clients: "Is there any tagline for your business?"

Most of them answered: "Not yet, may be you can create for us." or "Yes, We serve the best!"

This, shows a lack of understanding about the tagline. Thus, they are not so regard it as a tagline something important or tagline that creates less touching. On the other hand, a tagline can not be created instantaneously let alone tell others who do not know the vision and mission of your business.

Eric Swratz, an author and brand expert defines the brand tagline (slogan) as summarized wording (usually no more than seven words and put the logo accompanying) contain a strong brand message addressed to a specific target audience. Therefore, the creation of a tagline needs adjusted to the image of the brand which would be built. Here's an example of a tagline of some famous brand:

As also reported by other branding expert, a tagline is closely related to positioning a product or service. Therefore, to reinforce the message to be conveyed, a tagline should also be created in accordance with the purpose and nature.

This are how tagline to be created :

That tagline is intended to simply describe the product / service / brand promise.

Example : Nokia: Connecting People.

Tagline this type tries to position itself as the foremost in their field.

For example: Sony: It's A Sony!

Almost the same as the previous, the tagline can also be used to position a product as the most superior.

Imperative means ordered to perform an action, usually beginning with a verb

For example: Nike: Just Do It.

Invite or provoke an audience logic or emotion usually in the form of interrogative sentence tagline.

It is important that the tagline for build a brand positioning. Therefore, we should not carelessly make a tagline for our business!