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Briefing is the direction. Briefing should be given any time to employees and subordinates in business company or organization to disseminate the rules and policies that have been made. And this must being habit, as not easy to change habits that usually there is no briefing into existence. Many people underestimate the habit of a daily briefing, when in fact the briefing is very important and very vital to an acceptable information quickly. No need to be a matter of briefing material which is done every day, even if there is no material at least gathered together each morning or late afternoon. And if it is being habit, then if there is a critical information leader does not need hard to invite the meeting or gather employees. Even just from hanging out an idea usually will pop up unexpectedly.

In general briefing objectives are:

1. Provide guidance on the performance of subordinates in order to remain in accordance with the vision and mission of the organization.

2. Remind their subordinates in order to always apply the Standard Operational Procedure at work.

3. Convey information that is considered important.

4. Equalizing thoughts of the leadership to his subordinates, so that the subordinates in line and follow the leaders

In large companies, briefing done every morning before employees begin to work, and every afternoon or evening before going home. Morning briefing aims to discuss work plans and targets to be achieved on that day. Afternoon briefing was to evaluate the work and achievement of targets that have been done on that day.

Briefing conducted within the vary times depending on needs. It can be 10 minutes, or maybe even for one hour. Whether a long briefing material depends on the urgency factor to discussed. It should be remembered that the key of briefing is short, dense, and clear. Do not waste time discussing something that did not require much time. This goal is for the work to be done not delayed, and avoid the boredom of his subordinates who caused them to be lazy to follow the briefing on the days that followed. Use the effective language communication so that the messages conveyed were well received by subordinates.

There are several things that cause the briefing failed to do, which are:

1. Leaders and employees alike are not disciplined in implementing briefing.

2. Leaders too confident with his ability so she/he feel no need to do a briefing.

3. Leaders feel less confident and losing ideas / materials that will be presented in the briefing, so as to protect his/her distrust is eliminated the briefing.

4. Employee or subordinate considers the briefing is not important, and feel there is no benefit in following the briefing.

Then to avoid a briefing failed, things to do is :

1. Accustom briefing. This is the most important. At first implement a new system is very heavy, and also perhaps a lot of objections from subordinates. But if it is forced to do, then these habits will grow by itself. And in the end there will be a situation where a job will be less if there is no briefing.

2. At the time of the briefing, should be done with a relaxed yet attentive. No need to be formal and stiff in delivering the material. Just enough with the ordinary language and familial atmosphere. This is not only will closer to each other, but also state of the organization will become more alive and fun because the delivery of an ideas or complaints conducted openly.

3. Create an interesting briefing material and does not require a long time. Briefing material is not necessary at length, fairly important things only. This is to protect the boredom of their subordinates which ultimately is to be lazy to follow the briefing.

Those are some things about the briefing, and the importance of briefing in organizational life, both business organizations, governmental, or other. Do not underestimate a small thing, because it would result in fatal.Briefing is a small thing, but if not done, then the organization's activities will be hampered, because the necessary information and detail is not up to his subordinates. And it would be fatal!