Jugglingart.Org

Business competition is inevitable and will occur with a variety of reasons. Why? First, because something good and beneficial will invite other players join into the same business, especially in the retail business which is very easy to enter either small or medium-scale. Second, it is because the market always requires a choice. The presence of competitors is always highly anticipated by consumers.

It has become a commonplace that the presence of competitors threaten the stability of a business. However, the competitor presence can be a trigger to maintain their quality of business so as to retain customers.

The market is like a cake, being contested by a number of people who are interested. Among those who are interested, there will be an eat more and some can only eat a little. Inevitably, every time new competitor arrives, then the business will inevitably share the cake for the new entrants.

The question is how much cake to be shared or "stolen" by competitors? A little or a lot of missing markets by the arrival of new competitors depend on the ability of the business in maintaining and improving the quality of its products and services. Losing market is losing customers. Means if your business does not want stolen its market, then you should retain your customers. One way to retain customers is through service beyond "service" excellent.