Market Segmentation Objectives
In general, segmentation has the main objective to improve the competitive position of businesses and provide better service to consumers. In addition to these main objectives are boost sales, improve market share, to communicate and better promotion, and strengthening the image. At least there are five advantages to be gained by doing market segmentation, namely:
1. Designing products that are more responsive to market needs.
The company puts the customer in the first place, and adjust products to satisfy them (customer satisfaction at a profit)
2. Analyze market
Segmentation market is helping executive to detect any who attacked its product market.
3. Assess opportunities (niche)
After analyzing the market, companies that master the concept of segmentation will well up on the idea to find opportunities. This opportunity is not always something that big, but in his time would be great.
4. Mastering the position of superior and competitive
Company that controls segment well commonly are well aware of their customers. Companies understand the shifts that occurred in the segment.
5. Determining effective communication strategies and efficient.
After learning the targeted segment, the company will determine how to communicate effectively with the targeted segments.
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