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In a retail store business, the progress operations of the store is affected by the skill of a store manager. Store manager is an important person and representation of the company at the forefront. Because of it, a store manager must know and understand the duties and responsibilities so that the store operation runs smoothly and generate maximum profit for the company.

Duties and responsibilities of a store manager is very complex. Therefore, knowing the main duties and responsibilities of a store manager is a must so that he can arrange the priority scale of these tasks.

Responsibilities of a store manager is as follows:

Store managers know that they must achieve set sales target, but very few are aware that they must obtain profit from the business. Store manager should well aware that store health is measured from the store profit generated, not merely of the sales. Sales was important because it is the purpose of the existence of a store, but profit is the main purpose of a business. What does it mean a lot of sales but little profit, especially with no profit at all. Profitability is determined by sales amount earned by the number of cost incurred. To gain maximum profit, a store manager must have good ability in terms of cost control.

Retail stores are businesses that depend on the availability of inventory or merchandise. In fact it may be said that the inventory is the heart of a retail store. A store manager must have good skills in handling inventory, because this greatly affects the sales of the store they lead. Good analytical skills in Inventory Turn Over (ITO) for the goods available at his store is necessary so can be quickly converted into cash.

The ability in controlling of human resources is a responsibility that may be most difficult. Because control of these resources requires the capability of supporting a very complex includes communication skills, management, psychology, recruiting, training, motivating, and evaluating. If they good in this, then they are not just a store manager, they are also a good leader.

The purpose of control of these assets is to ensure that all existing assets in the store are working properly so it supports the achievement of operational objectives. Assets that are the responsibility of the store manager is:

a. Tangible assets, such as equipments and buildings.

b. Intangible assets, such as corporate image, brand, service.

Every business is a "service" business. This term is indicated on the importance of customer service, because service is what determines loyalty, satisfaction, and customer convenience in shopping. In the end, of course determine the sales turnover. Therefore, a store manager responsible for determining and carrying out of services performed by all of his team. Service is not only determine the turnover of sales alone, but even further is that it determines the image and brand awareness stores lead. And brand image is nothing but a business asset that must be maintained and controlled.