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The world of today has continued to undergo significant changes as well as in terms of globalization. In the past, it may not have been difficult for you to stand out and be noticed; nowadays, the competition is incredibly fierce, and if you aim to survive in the world of business and services, then you're really going to have to step up to the plate and offering something different.
Today, for every single product or service out there, there are dozens of similar or even better products or services competing against it. It's not enough anymore to be a necessity... you need to offer something unique, something more than what others can provide.
This is why branding is so important nowadays. It's what makes Starbucks stand out among all the different coffee shops out there. It's why people continue to purchase Apple iPads even though they're a lot more expensive than other tablets out there. And even if you're just an individual, you simply have to step up and stand out, or you're just going to get lost in the crowd.
The important thing is about what makes you unique. It means how are you going to differentiate yourself from all the others who have the same skills as you do, or are offering the same service? What makes you unique among all the rest? Why should people use your services and not another person's?
So how exactly do you set yourself apart from the rest of the pack? Here are some helpful tips to guide you.
1. What's your specialization? What's your biggest strength?
The first thing you need to do is identify your biggest strength and what you want to specialize in. When you realize this, you can identify exactly what specific service you plan to offer and which customers you are going to gain.
2. What's your unique proposition ?
Your unique proposition is basically a statement that clearly states what unique benefit a customer can get from you. Think of FedEx and its USP of "When it absolutely, positively has to be there overnight." This is what made them stand out among their competition and position themselves as one of the top shipping companies in the country.
3. What's your story? What makes you unique?
Now we get into the core of what makes you different from all the others out there - your story. It's all about how you got inspired to pursue this avenue, of how you got into the specific niche you chose. This story is certainly going to be unique since it's your story and nobody else's. No one can take this away from you, since it's all about your personal experience and how it moved you toward this path you've chosen to pursue.
In order to stand out from the pack, you really need to tap into what makes you unique and establish a powerful personal brand. This can determine your success or failure in this cut-throat world. Hopefully, these tips can help you get started in realizing the uniqueness within you and how you can present it to the world.
This is why branding is so important nowadays. It's what makes Starbucks stand out among all the different coffee shops out there. It's why people continue to purchase Apple iPads even though they're a lot more expensive than other tablets out there. And even if you're just an individual, you simply have to step up and stand out, or you're just going to get lost in the crowd.
The important thing is about what makes you unique. It means how are you going to differentiate yourself from all the others who have the same skills as you do, or are offering the same service? What makes you unique among all the rest? Why should people use your services and not another person's?
So how exactly do you set yourself apart from the rest of the pack? Here are some helpful tips to guide you.
1. What's your specialization? What's your biggest strength?
The first thing you need to do is identify your biggest strength and what you want to specialize in. When you realize this, you can identify exactly what specific service you plan to offer and which customers you are going to gain.
2. What's your unique proposition ?
Your unique proposition is basically a statement that clearly states what unique benefit a customer can get from you. Think of FedEx and its USP of "When it absolutely, positively has to be there overnight." This is what made them stand out among their competition and position themselves as one of the top shipping companies in the country.
3. What's your story? What makes you unique?
Now we get into the core of what makes you different from all the others out there - your story. It's all about how you got inspired to pursue this avenue, of how you got into the specific niche you chose. This story is certainly going to be unique since it's your story and nobody else's. No one can take this away from you, since it's all about your personal experience and how it moved you toward this path you've chosen to pursue.
In order to stand out from the pack, you really need to tap into what makes you unique and establish a powerful personal brand. This can determine your success or failure in this cut-throat world. Hopefully, these tips can help you get started in realizing the uniqueness within you and how you can present it to the world.
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