Retail Consultant

Retail consultants are companies or individuals who work with retailers or companies that market their products through retailers.

Retail consultant uses knowledge to recommend the performance aspects such as organizational structure, store policy, the need for training and use of information technology. Presenting an in-depth study so that they can develop strategies to achieve increased ability to generate profit and improve customer service.

Location to be critical factors in determining the success of retail. The duty of consultant is to identify which locations are suitable for a new retail outlets. At least his study includes total population, consumer profiles, the existing retail network, competitive activity and the level of product demand.
Furthermore, retail consultant can suggest an option whether to open the store alone or multichannel strategy that combines the internet or mail order to achieve broader marketing goals. They can also recommend a market segmentation strategy by creating different versions of the same store.

No less important is the merchandising which is the process of placing the right product at the appropriate location in the store, at the right price and right quantity as well. In this case the planogram can be used as a tool, which can analyze the available retail space and record levels of local sales from time to time, then the results combined with data owned by the client. The result is an optimal allocation for the provision of space for a variety of products and brands for set up each store.

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Posted in: Retail Business