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The term marketing has changed and evolved over time. Now marketing is based on the need to provide continuous benefits to customers and benefits is provided so that transactions can be realized.
Now we can define marketing as a management process for identifying, anticipating and satisfying customer needs effectively and efficiently.
Now we can define marketing as a management process for identifying, anticipating and satisfying customer needs effectively and efficiently.
Marketing must clearly be considered correct function by management and can not be submitted to staff for granted. Marketing requires coordination and planning for implementation so can be running smoothly. We need competent managers with appropriate skills to ensure success.
Marketing objectives and targets should be monitored, analyzed, anticipated and adapted to all the developments and changes that occur over time. Through the use and management of market and marketing research, a company should be able to identify customer needs and at the same time ensuring that those needs can be satisfied.
Marketing expert Philip Kotler defines marketing as an activity to satisfy needs and wants of customers through the transaction process. Through this transaction the customer not only to exchange what they really value, namely money, but also time and effort. Thus, benefits, solutions and value that we provide also have comparable prices issued.
Similarly, marketing is not only providing a product or service alone, but rather is to provide solutions and benefits to suit the changing needs and demand from the customer side.
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