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AMA (American Marketing Association) explains the brand as a name, term, sign, symbol, design, or a combination of all of products and services that can be identified and distinguished from the others.
Makes sense really, if we understand the branding is not just about winning the hearts of your target market to choose your brand, but more importantly so that customers can see you as one of the best that can provide solutions for them.
The purpose of a good branding are:
- Being able to convey the message clearly
- Ensuring the credibility of your
- Being able to connect the target market or consumers emotionally
- Able to move or motivate consumers
- Ensuring the creation of customer loyalty.
To succeed in branding you must understand the needs of customers. You do this by integrating brand strategy with the company at every point where it comes in contact with customers. Your brand will be recorded in the hearts and minds of consumers. This is the experience and their perception that you can influence.
A strong brand is very valuable in the eyes of consumers. It is important for you to invest the time to do research, build and strengthen your brand. Your brand is what consumers remember about you.
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